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Architectural Visualisation


Here at MG Design UK we produce architectural 3D visualisations for individual clients, planners and the property developer market. Utilising 2D architectural drawings, site surveys and building material schedules we can generate accurate high-resolution CGIs ideal for marketing your project. Our experienced team will understand your requirements for the project and exceed your expectations.


One of the main advantages of using 3D visualisation for architectural projects is to allow the client to start marketing a development before construction has commenced. This beneficial factor usually leads to the project being marketed prior to construction allowing customers to experience their potential purchase. Exterior CGIs can be used in a wide range of platforms; website marketing, brochures, site hoardings, marketing sales suites and social media.


For certain developments gaining planning consent can be a difficult process. Planners sometimes ask for architectural CGIs to be produced to aid the design process, visualise different material options or to see the impact the building may have on the surrounding area. With the experience of our team and knowledge of photorealistic CGIs, we can assist you to gain successful planning consent.


Some architectural projects require a range of lighting scenarios to be created. We use high definition HDRI maps, site photography and accurate GPS sun orientation to enable clients to understand how lighting and shadows can affect a build. Night or dusk 3D lighting can also illustrate the impact of different feature lighting.


Here at MG Design UK we have an extensive library of 3D trees and planting to incorporate into your architectural CGI, 3D animation or virtual reality tour. Using 3D models in exterior scenes allows full control over the colour, position, age and species matching your exact landscaping design. Mature trees and vegetation can be easily modelled in 3D to allow your project to have a mature and developed planted environment.


One of the many elements that create a photorealistic visualisation is adding people. We use high resolution photo scanned 3D people in our scenes which create accurate shadows, reflections and context to any architectural CGI. Our library of 3D people can be used to represent scale, realism and atmosphere.


Walk-through or fly-through 3D animations of architectural projects are an ideal tool in creating feature length marketing films ready to be used on websites, social media or specific development marketing sites. With the realism of hard and soft landscaping including people, cars and dramatic lighting, our animation of your designs are the ideal tool for inclusion in your marketing packages.

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