Realistic 3D packaging or packshot visualisation allows the ability to quickly and cost-efficiently explore new design concepts and graphic variations - all with minimal implementation time and at a fraction of the cost of producing prototypes. Packaging CGIs are a great way of marketing your design in advance of sale and can be used on websites, brochures, packaging or sales presentations.
A key benefit of creating packaging or packshot CGIs is the uniform set up of studio lighting. Here at MG Design UK we have a photographic background in understanding how real life lighting studios work. Our 3D studio lighting scene will enable the same lighting, camera position and continuity needed to produce photorealistic CGIs for an entire product or packaging range.
Attention to detail for packaging visualisation is essential to create a photorealistic set of images. We make sure that the lighting, reflections and materials utilised for packaging visuals react in the same way as they would for the final manufactured product. Numerous high-resolution draft renders are provided to the client to allow for feedback and adjustment to ensure the final CGIs exceed your expectations.
Producing packaging CGIs are ideal for showcasing different graphic options for the same product. Using the same lighting set up, studio environment and camera position we can seamlessly change graphics without the need of changing the physical item. If you have a range of packaging sizes or shapes then using visualisation to explore how your logo or graphics will look across a product range is perfect.
Teasers or previews of a packaging design are an excellent way to build interest in a product prior to launch. We can create atmospherically lit visuals which allow a glimpse of certain lines or shapes of a product which can be used on social media, marketing emails or a countdown product launch.