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Walk Through Animations


3D walk through or fly-through animations are a unique way of visually marketing your architectural project. With the realism of hard and soft landscaping including people, cars and dramatic lighting, our 3D animation of your projects is the ideal tool for inclusion in your marketing packages.


One of the main advantages of using 3D animations for architectural and residential projects is to allow the client to start marketing a development before it has been built. This beneficial factor usually leads to the project being marketed prior to construction allowing customers to experience their potential purchase. Walk through 3D animations can be used in a wide range of platforms; website marketing, marketing sales suites and social media.


As with an architectural or interior visualisation we work from 2D CAD drawings to create 3D models of the desired building or interior. From this we then map out varying camera paths and provide a draft animation to the client. Once the client is happy with the draft, the final animation is rendered out in high-definition to provide a realistic feature movie.


Here at MG Design UK we make sure our CGI animation projects have the most realistic lighting possible. Creating an atmospheric 3D animation through the use of natural light, shadows and reflections is an important part of producing a photorealistic feature movie. We use high definition HDRI maps, site photography and accurate GPS sun orientation to enable views to understand how lighting and shadows can affect a particular build or development.


We have an extensive library of 3D trees and plants to incorporate into your 3D walk-through animation. Using 3D models in exterior scenes allows us full control over the colour, position, age and species matching your exact landscaping design. Mature trees and vegetation can be modelled in 3D to allow your project to have an established and developed planted environment.


One of the many elements that create a photorealistic 3D walk-through animation is adding people. We use high resolution photo scanned 3D rigged and ready posed people in our scenes which create accurate shadows, reflections and context to any animation. Our library of 3D people can be used to represent scale, realism and atmosphere.

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