Explore new design concepts

3D Architectural Visualisation CGI


Here at MG Design UK we produce architectural 3D visualisations for individual clients, planners and the property development market. Our knowledgeable team will exceed your expectations. We can generate accurate high-resolution CGIs ideal for marketing your project by utilising 2D architectural drawings, site surveys and building material schedules.


With 3D architectural rendering you can:

Create emotive marketing materials before construction begins, i.e. off-plan selling.

Bring life to your designs with accurate exterior finishes and lighting.

See the impact of your build on the surrounding environment.

Influence the audience of a sales pitch or sale of a prime location.


The creation of 3D architectural illustrations allows marketing of a project or development to begin before ground has been broken and construction even started. These illustrations facilitate selling off-plan from marketing materials and allow customers to experience their potential purchase. Exterior CGIs can be used in a wide range of platforms; website marketing, brochures, site hoardings, marketing sales suites and social media.


For certain developments gaining planning consent can be a difficult process. Planners sometimes ask for architectural CGIs to be produced to aid the design process, visualise different material options or to see the impact the building may have on the surrounding area. With the experience of our team and knowledge of photorealistic CGIs, we can assist you to gain successful planning consent.


A variety of lighting scenarios can greatly enhance many architectural projects. We use high definition HDRI maps, site photography and accurate GPS sun orientation to enable clients to see how lighting and shadows can affect their build. Night or dusk 3D lighting can also illustrate the impact of different feature lighting.


Our extensive library of 3D trees and plantings can be incorporated into your 3D architectural visual. Using these 3D models allows full control over the colour, position, age and species matching your exact landscaping design. Mature trees and vegetation can be easily modelled in 3D to allow your project to have a mature and developed planted environment.


One of the main elements that create a photorealistic visualisation is the addition of people to the visual. We use high-resolution photo scanned 3D people in our scenes that create accurate shadows, reflections and context to any architectural CGI. Our library of 3D people can be used to represent scale, realism and atmosphere.


Walk-through or fly-through 3D animations of architectural projects are an ideal tool in creating feature length marketing films ready to be used on websites, social media or specific development marketing sites. With the realism of hard and soft landscaping including people, cars and dramatic lighting, our animation of your designs are the ideal tool for inclusion in your marketing packages.

For more information view one of our 3D architectural animations below or further examples here.

Back to Top