Foods
Food too good to eat. Using 3D scanning and visualisation, we can generate photorealistic food visuals. With CGI, we can create the impossible, in a much cleaner and neater way than using actual food items.
With our 3D Food visualisations, you can:
- Enhance a room set.
- Produce creative content.
- Control campaigns efficiently.
3D FOOD SCANNER
Our in-house 3D scanning facility encapsulates the details, texture, and shape of your food items (from fruits and vegetables to a three-course meal). We use this as our foundation for including 3D food imagery in CGI scenes.
FOOD VISUALS FOR MARKET RESEARCH
Looks deliciously edible but lacks an expiration date. Our food CGIs are so realistic you will want to sink your teeth into them. Ideal for market research and gaining public opinion, our CGIs are a consistent and controlled way to obtain reviews of different variants.
PRODUCT AND FOOD CGI COMBINED
Our expert team is experienced in the art of composition. We can combine high-quality product CGIs with realistic food CGIs to produce mouthwateringly tempting in situ imagery.
CGI FOOD CAMPAIGNS
Working with real food is never easy. When a campaign calls for a specific colour, texture, or shade, CGI provides the control real food lacks. Our years of experience have been tried and tested, resulting in consistently great campaigns.
OUR PHOTOREALISM PROCESS
Our process to achieve photorealism first involves constructing a 3D replica of the bar using 3D scanned imagery and high-poly modelling. The textures and materials are created using physical samples of the items of food. These are then applied to the detailed model to ensure extreme realism is achieved.
ACHIEIVE CONSISTENT IMAGERY
Candy Kittens approached us for a solution to their photography issues. When they were photographing their gourmet sweet packets they couldn't achieve the same lighting each time, the packets would wrinkle in different places and uniformity couldn't be achieved to the level they needed for marketing. We provided the solution through our photorealistic food and product CG production.
We produced marketing content that Candy Kittens use on their website, social media, billboards and other advertising.
