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3D AVR / Verified Views CGI


Verified views, Accurate Visual Representations (AVRs) or Verified View Montages (VVMs) are a step up from an architectural photomontage. This type of CGI is often required for planning applications or for clients/planners to understand how the proposed build will affect the surrounding area. View our photomontage CGI page here.


What makes a planning 3D visual more than a photomontage?

A qualified surveyor will be used to record data from the site.

GPS readings and control height points are used to match camera position accurately.

Survey data is cross-referenced with topographical surveys and OS information.

The creation of a recorded methodology report of the process.


CGI verified views are broken down into four different categories. These vary in detail and realism but all provide a valuable tool in understanding how the proposed build will look within the environment.


AVR Level 0: an outline of the building is shown depicting the size and location of the proposal.

AVR Level 1: a wireframe outline of the 3D model shows the size, location and visibility of the proposal.

AVR Level 2: a single overriding material CGI of the 3D model is produced depicting the lighting and massing of the proposal.

AVR Level 3: a high resolution CGI with the proposed materials and other 3D assets applied. 



A site visit is required for every planner’s CGI project to assess the best possible camera positions allowing us to capture the effect of the building in relation to its environment. Quite often camera positions are chosen by planning officers in order to best support the planning application, but this will be dependent on the project brief. 


To create the 3D model for the AVR, we use architectural 2D CAD drawings, site surveys and building material schedules or client-supplied 3D models. This ensures that the model matches the project’s dimensions and materials, as well as creating a seamless photorealistic photomontage. 


For each verified view the lighting is based on the time and location the photography was captured so that shadows fall accurately upon the 3D model of the build. This allows the building to blend seamlessly into the photography. Our in-house render farm quickly produces a high-resolution render of the building ready to be merged seamlessly into the site photography, ready for any post production work needed. 


Once rendered out in high-res, the CGI is composited into the chosen site photograph. Masking of any objects within the photography is undertaken so the build is seamlessly merged into the existing environment. Further enhancements are made at this stage, reflections are tweaked, colour tones, adjusted and tonal valves matched.


At the end of every verified view process, a methodology document is supplied along with the high-resolution CGIs. This document explains the process of how the verified views were created, the location/s of where the site photographs are taken, camera data, survey data, reference points, and before and after images showing the impact of the building on the environment.

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